About Us


When it comes to understanding clothing, workwear, promotional products & branding GoodGear has a wealth of experience.. Established in 1990 by Michael and Jacqui O’Callaghan, seasoned professionals with extensive retail and branding backgrounds, the company initially operated as Embroidery Specialists, catering to fashion houses and corporate branding suppliers in the Sydney market. Evolving from an embroidery-focused business to a comprehensive provider of clothing, workwear, and promotional items, the company rebranded as GoodGear.

With a deep understanding of the industry, GoodGear encompasses expertise in manufacturing workwear clothing, branding, off-shore sourcing, and local manufacturing. The company’s commitment to quality is reflected in its philosophy that only the best will suffice. GoodGear maintains a dynamic team of professional merchandise specialists, blending innovative thinking with vast experience in manufacturing and product sourcing both within Australia and internationally.

On the 1st of December 2022, Goodgear was excited to announce the new owners, Giles and Joanna Keane. Building upon the established foundation, Giles and Joanna bring fresh perspectives and a continued dedication to delivering high-quality products and services. As the company evolves, the commitment to excellence and customer satisfaction remains unwavering.


Our Team

We are supported by our wonderful team, Account Managers Karen Dyer & Martyn Griffiths have both been in the trade for over 20 years as well as Kim our graphics and digitizing expert. Rosa and Tracy are our ultra-efficient sales support team. We are all backed up by our very competent production team, Mitchie, Beth, Megan and Kim. Plus our great WorkWear Express Team Tracey, Sharon & Karen. Work Wear Express is our corporate uniform and work wear branch at our second location in East Gosford. Come and see us today.

Good Gear is 100% Australian company. We strive to be environmental conscious and give back to the greater community. Over the years we have supported and continue to support many worthy causes and charities. Come on in to our showroom any time, we are open Monday to Friday 9am – 5pm. In our fantastic showroom we pride ourselves in collecting the most popular, unique and widest range of promotional products and workwear uniforms. Our clothing ranges from polo shirts, t-shirts, singlets, shorts, hi-viz workwear & sportswear. We have a large range of corporate business shirts for men and women and also suiting like corporate jackets, skirts and pants. Our promotional products range in our showroom from caps, bags, low cost give aways, pens, mugs, water bottles, executive gifts, keyrings and many many more. Drop in any time and a promotional product specialist will be down in an instant to help you with your next promotion or uniform workwear solution. We look forward to seeing you!

Our Sustainability Policy

This Statement is about how Goodgear Pty Ltd takes account of its economic, social and environmental impact in the way it operates as a business. By demonstrating our commitment to Corporate Social Responsibility we aim to align our business values, purpose and strategy with the needs of our clients, whilst embedding such responsible and ethical principles into everything we do.